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Breast Augmentation

What Is Breast Augmentation?

Breast augmentation is a cosmetic plastic surgery procedure that can enhance the size of the breasts, improve the shape of the breasts, and bring the breasts into proportion with the rest of the body. Over the last several decades breast augmentation has become one of the most popular procedures performed. In 2017 over 300,000 women underwent breast augmentation in the United States.

Breast augmentation has one of the highest satisfaction rates amongst all plastic surgery procedures with greater than 94% of patients reporting a highly satisfying result. These women report an increase in self-confidence and also note having an easier time finding clothing that fit to their preference. Dr. Neil J. Zemmel of Richmond Aesthetic Surgery in Short Pump, Virginia has extensive training in placing breast implants. His goal is to provide his patients with the highest level of compassionate care and surgical expertise.

Am I a Good Candidate for Breast Augmentation Surgery?

Women seeking breast augmentation typically desire:

  • Increase in size of the breast
  • Improvement of shape of the breast
  • Lifting of the nipple and areolar higher on the chest
  • Improved appearance in clothing
  • Improvement in asymmetry
  • A balanced, natural look with the breast in harmony with the chest and lower torso

Women who are considering breast augmentation should be in good physical health with no major medical problems, should be non-smokers (or have quit smoking several weeks before surgery), and should be psychologically fit to undergo a change in body image. Women who are good candidates have reasonable expectations regarding what is possible and what is not possible with surgery. Dr. Zemmel can give his patients a natural, proportional result while avoiding an “overdone” look.

Dr. Zemmel’s website aims to give you a basic understanding of breast augmentation; It outlines who is a good candidate for breast implant surgery, the different techniques performed, and the expected results.

What Can I Expect During My Breast Augmentation Consultation?

Dr. Zemmel wishes for his patients to be completely informed and at ease with their decision to undergo breast augmentation. He believes that open and honest communication between patient and physician is the key to successful doctor patient relationships. Dr. Zemmel wants you to be open and frank with him regarding your expectation and goals. He will be equally honest with you regarding your potential outcome and possible complications. You are welcome to bring your spouse, friend, significant other, partner, or family member to your consultation.

During your initial consultation, Dr. Zemmel will evaluate your medical history and go over which procedure may be best for you. There are many factors that determine the surgical technique used. They include the shape and overall condition of you breasts, your skin tone, and the size of your chest wall and rib cage. If you have some sagging of the breast, Dr. Zemmel may advise a breast lift as well as a breast implant. Dr. Zemmel’s patients will leave the consultation with a complete understanding of the procedure, the recovery time involved, and the expected outcomes.

If you decide to proceed with surgery, Dr. Zemmel will see you again for a pre-operative appointment where he will discuss the entire procedure in detail and answer all of your questions and address your concerns. Dr. Zemmel believes that the decision to undergo surgery is of paramount importance. You will be encouraged to carefully consider your options.

How Is the Breast Augmentation Procedure Performed?

With years of experience in breast implant surgery, Dr. Zemmel has developed a systematic approach for his patients. Dr. Zemmel will develop an individual treatment for each woman taking into account her ultimate goals and desires. This includes an extensive interview process where patients discuss their wishes. He then performs a complete medical history and physical exam and takes measurements of the breast and chest wall. Finally, patients will be fitted for a breast implant size that is proportional and in balanced with their physiques. The foundation of Dr. Zemmel’s approach is to provide a unique treatment for each individual patient’s goals and needs. Patients will be given detailed instructions for how to prepare for breast augmentation surgery at the preoperative consultation.

During breast augmentation surgery, Dr. Zemmel will create a pocket within each breast to place the breast implants. The technique used to create this pocket will vary depending upon the type of breast implant as well as unique needs and cosmetic goals of the patient. Regardless of which incision type is chosen, Dr. Zemmel uses techniques that can minimize any visible scarring. Whenever possible, he performs breast augmentation utilizing a Keller Funnel, which is a cone-shaped surgical device that allows for no-touch breast implant placement. As a result, the implants can be inserted more easily and with less trauma to the area. Since no contact is made with the implant prior to placing it into the breast pocket, this has shown to reduce the risk of infection as well as biofilm—a colonizing bacteria believed to contribute to chronic wounds. In addition, by using the Keller Funnel method, Dr. Zemmel is able to further reduce the rate of capsular contracture among his patients.

Dr. Zemmel performs all breast augmentations in the hospital setting. He believes this offers patients the highest level of safety, and should a rare complication occur, the hospital has numerous resources and all medical specialties available to utilize. A board-certified anesthesiologist will be present at all times to help you feel comfortable and monitor your safety. Many patients choose Richmond Aesthetic Surgery because of this unyielding dedication to their wellbeing and safety. The breast augmentation procedure can usually be completed within one hour.

What Is Breast Augmentation Recovery Like?

Tightness and soreness of the chest can be expected immediately following surgery, resembling the feeling many people experience after an intense upper body workout at the gym. Within 5-7 days, this feeling should resolve. Oral pain medication can be used to easily manage any discomfort during this period. Fatigue is also common for the first day or two. Normal activity can be resumed within a couple days of surgery, though patients should avoid lifting heavy objects or strenuous exercise for a couple weeks. Dr. Zemmel will also schedule follow-up appointments during the first week of recovery to make sure the healing process is free of complications. To protect yourself in the event of a rare complication, our practice offers CosmetAssure® cosmetic surgery insurance. Patients who choose to enroll in this program will receive coverage for the treatment of potential complications. More details about this insurance option will be discussed with you during your consultation.

A Real Patient’s Experience

pamphlet-iconOne of Dr. Zemmel’s patients blogged through her entire breast augmentation journey. While each person’s experience will be different, this gives prospective patients a firsthand account of the consultation process, selecting an implant, the day of surgery, the immediate post-operative period, and long term recovery. She even includes photos that she took on a near daily basis!

Read Her Story

How Much Does Breast Augmentation Cost?

At the end of your consultation with Dr. Zemmel, you will be given a written quote for the cost of your custom-tailored procedure. This will include the surgeon’s fees, the anesthesia fees, and operating room and implant costs. When comparing the cost of breast augmentation among potential plastic surgeons, Dr. Zemmel recommends patients ask what is included in the quoted price. The average cost of breast augmentation in the Richmond area is $6,000-$8,000, which includes surgeon’s fees. The experience of the breast surgeon as well as the geographic location of the practice can influence the total price of breast augmentation. For patients who could benefit from a monthly installment plan, we offer a number of flexible plastic surgery financing options through CareCredit® and Prosper Healthcare Lending™.


I had the best experience with Dr Zemmel and his staff. They were very caring and reassuring thru out the whole procedure. Very through and very knowledgeable. They answered questions before I could ask them, which made me very comfortable and assured that I was getting the best care. My Breast Augmentation turned out better than I expected. I am very happy with the outcome. I highly recommend Dr. Zemmel and his caring staff.

Tj P

May 05, 2016

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